GM has just released a new logo to go along with the brand’s marketing strategy of reforming itself as a provider of electric vehicles. The new Logo featured a lower-case gm logo colored in a vibrant light blue to symbolize cleaner skies which they believe can be accomplished by the new initiative.
The Company is also publishing a new website to emphasize their new ‘Everybody In’ campaign, which aims to make GM a major producer of electric cars within the decade. The website also highlights the company’s progress in the production of self-driving and EV technology. Another piece of the “Everybody in” program is the use of social media influencers such as:
- Malcolm Gladwell- Author of the tipping point
- Bethany Hamilton- Pro surfer and shark attack survivor
- Cody Rigsby- Fitness instructor
- Erin A. Simon- Gamer
To promote GM’s new-found policy of inclusion and climate activism. Some might say that this is simply GM’s desperate effort to relate to customers to boost sales and prices however that is for the individual to decide. GM has also stated that they wish to produce 30 EVs by the year 2025, some of these vehicles may also include the 2022 GMC Hummer pick-up EV and the Lyriq SUV by Cadillac.
These cars will feature GM’s new Ultium platform which boasts a range 450 miles and a 0-60 time of 3-seconds for some of their more ‘performance-oriented’ units. As this is only the 5th logo change in 113 years it represents a new era for the company with GM chief marketing officer Debora Wahl stating that, “We believe such a point is upon us for the mass adoption of electric vehicles.”
This new initiative is being taken very seriously by the company as GM has invested close to $27 billion into this new program to promote action in the community to make the change to all-electric vehicles. This is something GM has been saying for years and that investment may well be enough to produce enough vehicles to put everyone in an EV.
Elizabeth is hardcore horsepower enthusiast with unmatched intensity for making things faster and louder. She wakes up for power and performance and only sleeps to charge up for the next project that’s heading to the track. From autocross to drag racing, Elizabeth is there with you, so stay tuned for her unique perspective on horsepower news, builds, tech info, and installs — with her, it’ll never be boring!
