It’s been a solid decade since the last Hummer rolled off of the General Motors assembly line, but as the years have passed, the brand is yet all but forgotten. From the iconic styling, to the rugged off-road abilities, the Hummer H1, H2 and H3 were vehicles that urban influencers to rugged types alike, had enjoyed.
In more recent years, however, the focus has been all about fuel economy, efficiency, and making a hard left turn towards electric vehicles ad autonomous driving. You can say that we’re entering a new era, but to many, there’s just something missing from may of these electric offerings. Perhaps its style, branding, a lack of history, and dare we say, soul, in these vehicles.
Looking to bridge a few gaps, reach new markets, and provide a nod to those who thumb their nose at these computers on wheels, General Motors has announced that for 2022, we’ll be able to purchase a brand new vehicle with the Hummer styling, and the Hummer name for the first time since 2010. This time it’ll fall under the GMC vehicle line, but hey, its a start! Now all we need, is for Pontiac to make a comeback…
Official Release:
DETROIT – GMC will introduce the GMC HUMMER EV, bringing bold design and remarkable capability to the electrified vehicle space, during this weekend’s big game, in an ad titled “Quiet Revolution.”
The spot juxtaposes the staggering anticipated performance metrics of GMC’s first all-electric truck with the remarkable quietness inherent in the operation of an electric vehicle.
The GMC HUMMER EV truck will showcase the GMC brand’s design and engineering potential, and will feature1:
- 1,000 horsepower
- 11,500 lb-ft of torque
- 0 to 60 mph in 3 seconds
“GMC builds premium and capable trucks and SUVs and the GMC HUMMER EV takes this to new heights,” said Duncan Aldred, vice president of Global Buick and GMC. “We are excited to debut our revolutionary zero-emissions truck during the biggest night in TV advertising.”
The GMC HUMMER EV will be revealed on May 20, 2020 and built in Michigan at General Motors’ Detroit-Hamtramck assembly plant2.
The 30-second TV spot is scheduled to air during the second quarter of the big game. The spot highlights the anticipated performance of GMC’s all-electric super truck, which will generate remarkable metrics in terms of horsepower, torque and acceleration while providing incredible on- and off-road capability. All of this is combined with the vastly reduced noise and zero emissions inherent in the operation of an electric vehicle.
As part of the digital and social media marketing push surrounding the big game ad, GMC will take over the YouTube homepage masthead on Friday, Jan. 31. Customers can follow the conversation at #GMCHummerEV.
More information is available at www.gmc.com/hummerev.
1Based on General Motors estimates.
2The GMC HUMMER EV will be built in Michigan at GM’s Detroit Hamtramck Assembly with globally sourced parts.
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